In a tourist-centric town like Durango, we often feel like the tourists are the ones we need to cater to. I have found that this is an inaccurate portrayal of what business owners need to be doing. I have a motto that I like to use: "Market to the tourists, serve like they're locals."
If you market your business as you would to tourists - using the latest digital and traditional means of advertising, you're likely to catch the eyes of not only the passers-by but also the locals. If you treat your tourist customers like you treat your locals - like you'll see them again tomorrow at the grocery store, down the street when you're walking your dogs, at the next local event you go to - your customer service will sky rocket.
Some things to keep in mind for 2017 and beyond:
With 2017 nearly half done, and tourist season almost over, now is the time to start thinking ahead about what you can do during the typical "slow times" in Durango. Start thinking about what you want your business to look like online and use digital marketing to your advantage during the shoulder season. Are you especially slow right when school starts? Maybe it's time to sit down and write a blog post. Are you going to get super busy before the holidays? Maybe it's time to do a photo shoot - or two - of new product or of your employees and get some original visual content for your website. If you need more tricks or clever ways to keep your customers engaged year-round, feel free to contact us and we'll be more than happy to provide you a free online audit!
I recently wrote a post for Crescent Creative about how important it is for business owners to respond to their customers via social media.
And while I was writing that post, a thought crossed my mind: With the future of digital marketing becoming more and more about the personal experience, customer service is going to be tantamount to one's reputation on the internet.
Social media has historically been just that - social. But now it is opening up the doors to a personalized customer experience that is so much more. Social media can touch on so many different areas: customer service, sales, customer engagement and retention. Really, 2016 for social media marketing looks like it will be a very interesting year for consumers! More on all of this, later.
But for now, head on over to Crescent Creative to read about what I think business owners should do when it comes to social media marketing and your online reputation.
Meg is the owner of Oh Hello Digital and, when she's not writing for her clients, she'll take time to share her digital marketing insights and advice here. Want to connect with her? 👇